The IIA's GAM Conference
March 22-24, 2027 | Fontainebleau Las Vegas | Las Vegas, NV
The Institute of Internal Auditors is proud to host 2027 GAM: Great Audit Minds, an esteemed gathering of the largest group of internal audit executives, innovators, leaders, and trailblazers in North America. This conference, which will be in its 48th year, will take place at the Fontainebleau in Las Vegas, and is expected to attract 1,500 or more attendees from hundreds of companies and organizations.
Conference & Attendee Snapshot
Exhibit Space Options
| Booth Size | Investment | Pass Allotment |
|---|---|---|
| 10 x 10 | $8,500 | 2 exhibit only passes |
| 10 x 20 | $17,000 | 3 exhibit only passes |
| 20 x 20 | $34,000 | 4 exhibit only passes |
| 20 x 20 Island | $37,400 | 4 exhibit only passes |
Each 10 x 10 space will include the following:
8' high back drape
3' side rails
Sign with company name
One 6’ table
2 chairs
1 wastebasket
Listing on the conference website
Name, logo, and profile in the official conference app
Post-Attendee List (opt-ins)
The Pre-Attendee List (opt-ins) is available for purchase - $2,000. The Pre-Attendee List will be delivered 4 weeks and 2 weeks before the event. Tiered sponsors (bronze and above) receive both the pre and post-attendee lists at no additional charge! See below for how to become a tiered sponsor.
Special GAM Marketing Success Package
Elevate Your Visibility Before, During, and After GAM
2 months of banner advertising on TheIIA.org (Choose February, March, and/or April)
50,000 retargeted impressions for visitors to GAM conference page and CAE-related pages
Geo-Fencing campaign to feed mobile banner ads to anyone on site at GAM over a 3-day period
Special Offer: Add a Full Page ad ($5,000) or Half Page Ad ($3,000) in the February issue of Internal Auditor magazine. This issue will be printed and will have bonus distribution at GAM!
Total: $3,000 (valued at $7,000+) and investment counts towards tiered sponsorship qualification!
A La Carte Sponsorship Opportunities
Signage and Brand Visibility
Headshot Photographer
$25,000
Water Bottles
$20,000
Registration Desk
$20,000
Conference Bags
$20,000
Lanyards
$20,000
Notepads & Pens
$7,500
Mobile Charging Station
$7,500/station
Hand Sanitizer
$6,000
Pre-Conference Workshop
$15,000
Attendee WiFi
$10,000
Tote Bag Flyer Insert
$2,500
(8.5x11” flyer or brochure; max 2 pages)*
Pre-Attendee List (opt-ins)
$2,000
*Anything other than a flyer/brochure will need to be approved in advance. Sponsor responsible for producing and shipping tote bag inserts.
Attendee Experience
Women’s Roundtable Luncheon $5,000
Executive Member (ALN) Forum
$15,000
Executive Member (ALN) Lounge
$25,000
Executive Member (ALN) Reception
$15,000
Executive Member (ALN) Luncheon
$15,000
Mobile App
$15,000
Speaking & Education
Genius Bar (must be an exhibitor)
$20,000 each - 60 minutes
The Genius Bar is a special designated area in the exhibit hall designed for hands on product-help sessions. This area will have room for approximately 10-12 attendees per session.
Concurrent Program Innovation Session (60 mins) $20,000
Innovation Session Product Demo (20 mins) $12,500
Innovation Session with sponsorship of Networking Break or Meal (held during Innovation Session) $15,000
2027 SPONSORSHIP LEVELS
GET RECOGNIZED!
Stand out and be recognized with added exposure. If your total spend falls in one of the categories below, you will be recognized at that level as well as earn additional benefits associated with that level.
Total spend is defined as exhibit space and/or sponsorships.
DIAMOND - $100,000
3 complimentary full conference
attendee registrationsInsert in conference attendee bag
Full-page ad in Internal Auditor digital magazine
Premium listing in conference app + 2 push notifications per day (Mon and Tue only)
Signage recognition at event
Recognition on General Session slide
Recognition on conference website
Pre and Post-Event Attendee List (opt-ins)
PLATINUM - $50,000
2 complimentary full conference
attendee registrationsInsert in conference attendee bag
Full-page ad in Internal Auditor digital magazine
Premium listing in conference app +1 push notifications per day (Mon and Tue only)
Signage recognition at event
Recognition on General Session slide
Recognition on conference website
Pre and Post-Event Attendee List (opt-ins)
GOLD - $40,000
2 complimentary full conference
attendee registrationsHalf-page ad in Internal Auditor digital magazine
Premium listing in conference app
Signage recognition at event
Recognition on General Session slide
Recognition on conference website
Pre and Post-Event Attendee List (opt-ins)
SILVER - $30,000
1 complimentary full conference
attendee registrationsOne Custom SmartBrief
Premium listing in conference app
Signage recognition at event
Recognition on General Session slide
Recognition on conference website
Pre and Post-Event Attendee List (opt-ins)
BRONZE - $20,000
1 complimentary full conference
attendee registrationPremium listing in conference app
Signage recognition at event
Recognition on General Session slide
Recognition on conference website
Pre and Post-Event Attendee List (opt-ins)